It used to be that you could get away with just plopping a keyword on your blog post and expect to increase blog traffic immediately.
Okay maybe that is over simplifying things but being able to increase blog traffic has become more difficult for the average blogger.
The breakdown actually happens between the traffic you thought you were creating your content for and the traffic you are actually getting…
Yes, that’s right – its a simple disconnect between the two.
You’ll want to rework your lower performing content on your site to increase your blog traffic
I made a concerted effort to do just this myself approximately 30 days ago and my blog traffic has increased on a daily basis.
You might not be impressed with my over all progression because you’ve heard claims from other people that they got hundreds of thousands of page views on their blogs…
However, I am an average person just like you…I don’t blog every day or have an army of people working on my content marketing for me.
For the average person going for a 5% increase in blog traffic is considered good and do-able!My blog traffic actually doubled from December to January.
This month it is leveling off to more of a normal 5% increase, however the last few days my traffic has dramatically increased so I may be surprised at the end of the month as my organic searches are way up!
Here’s the step by step process to increase blog traffic
This is so simple a beginner can and a should do this with their under performing content to get an increase in your blog traffic.
Remember to be patient, increases in web traffic doesn’t happen over night…it takes time to build.
Step 1: Locate your underperforming content
Log into your google analytics account and to the following to review your content
- Click on Behavior
- Click on Site content.
- Then click on All Pages – from there you’ll be able to find your low to mid performing performing content by scrolling through the pages
Make a list using a spreadsheet so you can keep track of your research and next action steps
Take a look at your posts and ask yourself these simple questions:
- Is my content serving the readers who click and come to my blog?
- Based on this intent, is my meta data copy getting them to click?
- Does my content give them the information my readers need to solve a problem they are having
Step 2: Use the search console
Okay let’s head over to the search console in google analytics and see what is going on with your content:
- Click on Acquisition
- Next click on search console
- Then on landing pages
Get a better read on what’s happening, change your date range to at least 60+ days.
Look at these numbers to get a handle on where you can improve your copy and increase your blog traffic
- Impressions – this is the number of times your post appeared on a search engine results page and was viewed by a person
- Clicks – this is the number of times that a reader clicked on your post from that search and came to your blog to read it.
- Average position – this shows you where your post ranks on google for your keyword. You want to get your position as close to #1 as possible but don’t obsess over this….
- CTR – this means click through rate which is the number of clicks per impressions
Clicks/Impressions * 100
You’ll want to shoot for a 50% click through rate…
Go through your content that you gathered in the first part of the exercise and gather the information items 1-4 here:
- Average Position
Step 3: Improve your content
This is a lot of valuable information that you can use to improve your organic traffic…so how do you make sense of it and apply it to your content?
Here’s some simple content fixes to help increase blog traffic
- Work on your title and meta description – the description they see in the search results isn’t compelling. Most people don’t even address this – they just let their SEO plugin grab the content from their blog.
Go into your post and look at your title and meta description. I like to look a the search results for my keyword and see what the competition is doing – especially the paid ads for the keyword and use that to improve my copy.
- Add links to improve your content, to give it a little more SEO juice.
Link to other content that may be of benefit to your reader and also link from that content back to the article you’re working on.
- Make your post longer and more in depth, find a video out on YouTube (it doesn’t have to be yours!) and embed it into your post.
- Make sure you are continually re-sharing your content out on social media platforms – don’t share it just once.
Use a tool like Social Oomph to schedule your content out on social media and keep it continually rotating.
- Add a call to action to share inside of your content.
I like Click to Tweet – it’s super simple to set up and even more effective when you embed this simple call to action inside of your post, Google rewards for social sharing so you want to set this up for your readers to do it easily.
I know this process may seem complicated at first but in the long run is is well worth the effort! Start small and work through a couple of posts or even just one a week and you’ll start to see an increase in blog traffic from organic searches.
I also suggest that you read the following articles to help you get a better handle on how to figure out what keywords you should be using and how to use the keyword planner:
- Traffic Tip: Get 50% More Traffic with Simple 10 Minute SEO – this simplifies the on page SEO process for your blogs in a simple tutorial
- 7 Timeless SEO Strategies – this walks you through the basics of SEO that are simple and timeless strategies
- Traffic Tip: Increase Website Traffic with this simple SEO strategy – this will walk you through step by step on how to use the keyword planner
Got a question? Leave me a comment and I’ll be sure help you out.