Images that you should be using for your blog posts

Top 6 images that you should be using for your blog posts

6 images that you should be using for your blog posts

I’m all about adding the right images to your content.  I believe that images are equally as important as having a strong headline.  The image that I chose for my post here is a good illustration of an attention getting image + title  intended to draw viewers to my post on social media.

Founder (0ne of my personal heros) and CEO Neil Patel of Quicksprout conducted a study of 41 blogs across several different industries and the findings pointed out that when custom graphics and images are added to content, it gets a significantly higher amount of social shares than content with stock photos, screenshots and royalty-free images.  In some cases these images get up to 10times more shares.

Here’s a recap of the Quicksprout study:

  • Stock photo images on content get an average of 235 shares
  • Screen shots tend to get about an average of  165 shares
  • Royalty-free images averaged about 72 shares
  • Info-stats and infographics get an average of 538 shares
  • Hand-drawn images average 807 shares on social media- whoa!

After looking those stats are you still confused about what types of images you should be using on your blog posts?

When it comes to putting your content out on social media, content with the right images makes all the difference if you want to stand out from the crowd.

Without a doubt your first blog image should be at the very top of your post and centered.    Enough said… Let’s dive into the top 6 images that you should be using for your blog posts

1.  Screen Shots

Business Systems: creating calendar details

When you are teaching something in your blog post then screenshots illustrating the step are the way to go.  They make it easier to get your point across and easily illustrate what you are trying to teach.

One of my favorite tools to create great looking screen shots where I can add in arrows and text is Jing by Techsmith at:  http://www.techsmith.com/jing.html

2.  Graphs and Charts

When making a point or a case study, statistics really help to provide social proof.  Using graphs and charts illustrate your research in a way that makes them stand out and the reader is more likely to be influenced by your content.

Todd Site Stats

Recently I was working with a prospective client and I wanted to show him how doing the right content marketing could drastically improve his web traffic.  I illustrated my point by sending  him  the above graph from a client’s website that illustrated how his web traffic had gone from  1055 hits in May to 2000 in July and then doubled to 4000 in October by redoing his website and following my content marketing system.

3.  Infographics

Image stats(1)

Here’s a simple infographic created with Canva.

According to the Quick Sprout Study, infographics get average of 538 shares. When was the last time you added an infographic to a page or post on your website?  I know they have been all the rage and for awhile everyone was doing them and now I am not seeing them as much.

That being said, it looks like infographics are not dead!  I suggest that you add some next time you do a blog post.  Here is a great resource for infographics:

https://www.canva.com:  Super simple to use and they have templates built to help you get started creating infographics.

4.  Stock photos

iStock_000012134156XSmall

I believe that every post and page on your site should have photos to break up the text and grab the attention of the reader.  The image you use should be relevant to the content you are sharing and be eye catching.

Be picky if you go the route of royalty free images, these often are of lower quality and run the risk of looking amateurish if you use crummy looking photos.

Here are my picks for great places to get photos

Tip – Try using a stock image and adding copy to it on a blog post like the one I have created for this post.  This is a great way to get more attention on social media.

5. Animated images

LOL! Who thought that  a funny animated image like the silly frog above,  graphics, or animated infographics, could generate the highest number of social shares of all the image types in this post?

The main issue with using animated graphics is that they are much more difficult to generate than any other image type.

Not very many blogs use animated graphics, but those that do find that such posts perform extremely well. On average, animated graphics generated 551 tweets and 680 Facebook likes.

Here are some resources for animated graphics like the example above

6.  Hand Drawn images

GOOD DOGGYImage courtesy of Daniel Ferencak

Why do you think cartoon characters like Bugs Bunny and Sponge Bob Square Pants are so popular?  Because they tickle our sense of humor and are entertaining.

You’ve seen those hand drawn arrows and fonts that look hand drawn.  Yes, they catch your eye and these images are one of the more difficult image types to create yourself because need to have good illustration skills.  Hand drawn images  get shared much more frequently on social media.

Did you know that hand-drawn images get  318 tweets and 489 Facebook likes. What was interesting about the data is that it seems Facebook prefers hand-drawn images more than Twitter does.

You can find hand drawn images on the same sites I mention for stock images:

So there you have it –  the list of the top 6 images that you should be using for your blog posts and why you should be using at least one of them on each of your posts or content pages on your site.

I’d love to know which of these images you are currently using and what are you going to try?

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Copyright © 2018. Kristen Poborsky