Kristen…How do I build an email list?
I’d say that probably one of the most common questions I get asked during strategy sessions is around how to build an email list.
Then the next question is “okay…how do we build it fast because I’ve waited so long to get started?
Or maybe the next question for those who already have a list is” how do I best monetize my email list?”
Building an email list is normally one of the top most goals prospective clients have when they initially meet with me.
Let me be straight with you, if you haven’t taken the time to build your email list, you are leaving money on the table. As a business owner you need a way to build a relationship with your tribe and to sell your products and services.
Email marketing is the simply best way you can make more money.
Permission based email marketing serves to reduce the percieved risk of shopping online while increasing usefulness, ease of use and enjoyment according to a study published on Permission email marketing and its influence on online shopping by the Asia Pacific Journal of Marketing and logistics.
So what does this mean to you?
You should be building your email list and leveraging your follow up emails to start building that relationship with your “perfect customer”. How you want to do that is to lead with content and give, give give. Simply put this is how you build your reputation as an expert while building trust and giving them a taste of what it’s like to work with you.
You want to leave them thinking: “Wow this free content is so great…I wonder what their paid content is like.” This makes it so much easier to turn those leads into paid customers using email marketing.
My advice is don’t keep putting off email list building your website is “perfect” or until you’ve found the “perfect” offer. It makes me sad when I see this and trust me I’ve seen lots of business owners making this big mistake.
So let’s dive in to how to build an email list by taking a quick at the biggest mistakes I see people making when building an email list.
Email List Building Mistakes to Avoid
How to build an email list…faster
Use these 3 tips to give youself a bigger boost for your efforts
Tip #1: Get your opt-in form set up on your website.
I’ve written a post about Opt in Strategies that Convert where I show you exactly where you should put your opt-in on your website and the best way to entice someone to sign up for your email list.
Don’t stop at just adding your opt-in on your home page!
There are loads of other places on your website and ways you can get even more people on your email list. I give you the top 5 places that will give you the best conversion right here in this post on the best places to put email sign up forms.
Better yet check out my FREE download: 7 Ways to Make Money with Your Website. This guide walks you through everything I discuss here and much more. You’ll know exactly where to put those opt ins on your website and how to build an email list.
The 5 best places to put
your opt in form on your website
1. Make your home page an email list builder
If you can add it to your main header image, great! Adding your opt in above the fold and in this prominent place is one of the best places to build your email list because this is a highly trafficked page. And putting it there, your visitors can’t help but see it.
2. Turn your blog side bar into an effective email list builder
Adding your opt in to the top right position will help your blog readers notice your opt in and encourage them to join your email list.
3. Use the bottom of your blog posts to build your email list
Yeah…sometimes your readers just don’t notice your opt in on the right hand side bar or in the main header image. They often come to your site first on a blog post so adding at the end of your blog post is another effective place to help you build your email list.
4. Your about page is the perfect place to build your email list
Frankly speaking…you’ll want to add a call to action on all of your website page, so there are no dead ends.. Adding your opt in is a way to build your email list on your opt in page is a good way to do this.
5. Add a pop up to your site.
Acck…you might be saying to yourself! I hate those pop ups that marketers use to entice me to opt in and join their email lists. Let me tell you they work.
Bonus Tip: I love content upgrades and I go into them in further detail below in tip #2. Adding those content upgrade offers in multiple times in a blog post has been one of the most effective ways to build my email list in the past year.
I have to say that my number one favorite place other than on my home page for an opt-in is at the end of my blog posts.
I drive a lot of people to my website with my content marketing and oftentimes this is the first place they land on my site and I want to make sure I give them an opportunity to sign up for my email list so I am sure to include an opt-in at the end of every blog post.
I’ve been very successful with building my email list by creating simple content upgrades and adding the main opt in at the end of my blog posts. I love to use Opt In Monster (see my resources at the end of this post) to create opt ins that are targeted to my content categories. Then I set up different cpt – ins that relate to the content category for my blog post,
*NOTE: Using this strategy is how you naturally lead your “perfect client” to your products and services.
Tip #2: Create Simple Content Upgrades For Your Blog posts
Feeling stuck with an opt in that might not be working as well as you’d like it to? When clients come to me asking how to build an email list faster this is one fo the first things I tell them to start doing.
So just what’s a content upgrade?
Tip #3: Create Landing Pages for Your Main Opt Ins
Wondering how to build an email list with paid traffic? The most effective way it to create landing pages for your opt in and then drive traffic to it using paid advertising like Facebook Ads.
Strategies to Supercharge
Your Email List Building Efforts
Here’s 4 ideas that will put your list building into overdrive:
Challenges are pretty simple in theory…basically you teach your participants over the course of 3-5 days. Each day should have a short teaching email along with an assignment. Then you have your participants join you ideally over on Facebook in a live session where they get additional tips from you an have an opportunity to ask questions.
On the final day is where you wrap up the challenge and ideally they’ve done the work and ended up with a massive amount of value from you along with bonding with live for 5 days. Now’s your opportunity to introduce the natural next step…working with you 1:1 or enrolling in your course.
Then you follow up with them via email to make your offer and close them into becoming a paid customer.
My advice is to pick one of these list building ideas (my pick is to start with webinars) and get started.
How to build an email list
using the right tools & resources
Struggling with how to build an email list and what tools you need to get the job done? Then look no further…this is my go to list of software I recommend to my clients who work with me to build their list
If you haven’t started, go sign up for an Aweber account today. In my opinion, they are the best way to get started, with a super simple drag and drop template and form builder, it’s easy to create professional looking emails and sign up forms. Get started today for only $1 with my affiliate link*.
When it comes setting up and running your email marketing, ecommerce and CRM Infusionsoft is the the marketing machine you want on your team.
Lead pages is my tool of choice for quickly building landing pages, webinar registration pages that convert and m help me do a better job of building my email list. Interested in checking out leadpages? CLICK HERE to check out Leadpages*
Looking to add a pop up or gated page on your site for webinar registrations or building your email list faster? This is my tool of choice to build those pop ups that grab your visitor’s attention and get them opting in. CLICK HERE to check out Opt In Monster*.
**Please note that these tools contain affiliate links and that I’ll be paid a small commission if you choose to purchase. Everything I recommend here is something I’ve personally used in my business or with my 1:1 clients.
How to build an email list
using the right tools & resources
Have I forgotten anything or do you have a FAVORITE email list building tool or technique?
I’d love to hear your ideas and comments!