Add Video Into Your Content Marketing

4 Ways To Add Video Into Your Content Marketing

Video is all the rage & not likely change in 2016 or 2017. It proves my theory in the digital world that we humans still crave connection beyond the written world.

I tell my clients when building a website that they must have at least 2 videos on their site and that a video blog should be part of their monthly strategy to increase views.

On an average, I’ve seen my clients get 500-750+ views on their blog of a SINGLE video during a 3 day run.

So my advice to you is to make video part of your content strategy, it will pay you back with more blog traffic, opt-ins and clients.

The biggest reason is that it humanizes you and really gets you in front of your clients. Here’s a great traffic generating video strategy that will reward you for your efforts

?Make a short 3 minute video telling people why you love what you do, you do it and who you can help – use this in these places:

Home or About page

LinkedIn Profile

Facebook Business Page

YouTube

?Do at least 1 video post per month on your blog

?Teach weekly on FB Live – make it short and advertise it on your other platforms to get people interested. Then take the post, put it on your blog promote it once again on Social Media and get it into rotation with your other content.

Teaching on FB live will increase your engagement, build your following and lead people back to your website because you will include a CTA in your video and in the copy.

?Instagram Stories – aim to make one Instagram story at week that teaches the same thing you taught on FB Live

?YouTube – take that one thing you taught and video it again for Youtube! Yeah yeah I know….but this is the power of repurposing your content & getting in front of a wider audience. You can do this first, practice & get your presentation up to speed before going Live!

My parting words are to make your video personable, teach & don’t worry about making a super polished video. Experience has shown me that the videos with the biggest views were focused on topics that audiences care about.

So go make a video using your highest traffic content on your blog as your subject!

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Copyright © 2018. Kristen Poborsky